Every September, Berlin becomes a global epicenter of innovation. At IFA 2025, Morphy Richards took to the stage not only to showcase new products but also to share our vision for the future of home living.
Under the theme “Innovate for Enlightening Progress”, we celebrated how innovation, sustainability, and design can make everyday life smarter, more comfortable, and more enjoyable. This theme reflects our deep commitment to reimagining the future of home living.
（Visitors experience Morphy Richards’ all-season climate flagships at IFA 2025）
Flagship Highlights from IFA 2025
At the core of our IFA 2025 presence was our exceptional product lineup. Here’s a closer look at our highlights:
1. The S1 Ultra All-Season Climate Master
Building on the success of the S1 Pro, the S1 Ultra takes all-season comfort to the next level. Visitors praised its sleek design, compact power, and eco-friendly features:
· 5-in-1 versatility, compact power
· Year-round climate comfort
· Aerodynamic-inspired modern design
(Morphy Richards all-season climate master - S1 Ultra)
2. The S1 Pro Ductless Air Conditioner
The S1 Pro, the world’s first truly ductless air conditioner, combines innovation and versatility—air conditioner, fan, and dehumidifier in one. Awarded “Best of IFA” and “Best of ShowStoppers” at IFA 2024, now available through our distributors.
· Effortless ease, ductless convenience
· 3-in-1 versatility, compact power
· Futuristic design, modern decor essential
3. Fusion Kettle and Toaster Set
Iconic artistry, refreshed for modern living. This award-winning set earned the “Best of IFA” from Gadget Flow for blending everyday performance with timeless design.
· 3000W for quick, no-wait boiling
· Ergonomic handle for smooth pouring
· Retro-inspired, Futuristic design
(Fusion Kettle & Toaster Set: The winner of “Best of IFA” from Gadget Flow)
4. InfuseChill Flavored Ice Maker
Customize your drinks with ice cubes that lock in pure flavor—perfect for enjoying directly or pairing with beverages. Every sip delivers rich, undiluted taste.
(Visitors' top choice: InfuseChill Ice Maker, with endless fun to explore)
5. MixChill 3-in-1 Ice Maker
The MixChill 3-in-1 Ice Maker delivers endless possibilities by quickly making ice, crushing it for cocktails, and even juicing fresh fruit for chilled drinks.
6. Fully Automatic Espresso Coffee Machine
Crafting the perfect brew has never been easier. Our latest automatic machine makes barista-level coffee accessible at your fingertips, ideal for home and office.
· Easy operation for beginners
· Personalized settings for coffee lovers
Hands-On Fun at the Chill Zone
One of the highlights at our exclusive bar counter was the interactive Chill Zone, offering a hands-on experience. The InfuseChill Flavored Ice Maker invited visitors to get creative with their drinks. Guests turned fresh orange juice into citrusy ice cubes, crafted soda cubes to pair with espresso, and combined them with our Fully Automatic Espresso Machine to create refreshing iced coffee with bold, balanced flavors.
Visitors were electrified by endless flavor possibilities, discovering how our appliances inspire creativity, while delivering unparalleled convenience for every occasion. This experience highlighted how Morphy Richards products seamlessly blend practicality with imaginative flair.
(Visitors praised the commercial potential of Morphy Richards' lineup)
Smart Ideas Driving Innovation Forward
At Morphy Richards, we’re not just creating home appliances—we're shaping smart, sustainable living experiences. By blending cutting-edge technology with eco-conscious design, our products are as intelligent as they are intuitive, helping you craft the perfect home environment.
Guided by a user-first philosophy, we’re creating a holistic ecosystem of sustainable home appliances, offering eco-friendly solutions that are not only innovative but also tailored to your lifestyle.
Design at Morphy Richards transcends aesthetics—it’s rooted in empathy. Our products combine powerful performance with warmth, from the futuristic S1 Ultra to award-winning kitchen gadgets, Fusion Kettle and Toaster Set, with wooden accents. By listening to our users, we create products that are not just appliances, but art—embodying smart, eco-friendly living.
(Visitors praise the commercial potential of Morphy Richards exhibits)
International Attention & Recognition
Morphy Richards caught the attention of global media outlets like TrendHunter, The Globe and Mail, and La Vanguardia, showcasing our groundbreaking innovations. Influencers from Europe and Asia — including Blin Othman, Jan Březina, and Özgür Bilge — amplified our story, bringing our smart, sustainable products to a global audience.
We were also featured in Bloomberg, where our home climate products were highlighted in the context of Europe’s record heatwaves, reinforcing our commitment to smart, sustainable solutions.
(La Vanguardia interviews Calvin Su, Product Manager, for an exclusive feature on Morphy Richards' Climate Flagship innovation)
Powered by Passion
From research and development to design and marketing, every member of our team is driven by a passion for excellence. This passion is what turns our products into more than just appliances — they become solutions that make life easier and more enjoyable for our customers.
(Morphy Richards Team at IFA 2025)
Towards New Frontiers
IFA 2025 marks an exciting new chapter for Morphy Richards as we expand into emerging markets and continue shaping the future of modern living. Guided by the theme “Innovate for Enlightening Progress”, we showcased that true innovation goes beyond products—it’s about creating meaningful experiences that enrich everyday life.
Our mission is to keep innovating, not just with products but with meaningful experiences that enrich everyday life. Stay tuned for more innovations as we continue redefining smart living. Follow our social media for the latest updates!
Partner with us: marketing@morphyrichards.com